Brand Review: Neat.
Neat. cleaning products are a perfect addition to the Green Tulip family. Voted the best overall refillable cleaning products 2022 by The Independent, its starter pack make the switch to refills super easy.
Is Neat. an ethical Company?
Neat. is a certified B Corporation, which reflects its dedication to meeting high standards for social, ethical, and environmental performance. Below are key aspects of Neat.'s ethical approach:
• Sustainable Products: Neat. offers refillable cleaning products that are plant-based and designed to significantly reduce single-use plastic waste. By using concentrates and reusable bottles, the brand actively minimises its environmental impact.
• Cruelty-Free: Neat. products are cruelty-free, meaning no animal testing is involved in their development, which resonates with ethical consumer values.
• Ethical Partnerships: Neat. works with suppliers who share its commitment to responsible and ethical practices, ensuring its values are reflected throughout its supply chain.
• Eco-Friendly Packaging: The brand uses recycled aluminium and glass for its packaging, further reducing its reliance on plastics and supporting a circular economy.
• Safe Ingredients: Neat.’s products are free from harmful chemicals such as dyes, parabens, phosphates, ammonia, chlorine bleach, and sulphates. This ensures the products are not only environmentally friendly but also safe for humans and pets.
B Corp Certification
Neat.’s status as a certified B Corporation is a significant indicator of its ethical commitment. B Lab, the organisation behind the certification, rigorously evaluates companies based on their governance, treatment of workers, community engagement, environmental impact, and customer focus. Neat.’s certification demonstrates that it has achieved measurable and verifiable standards of responsible business practices across these areas.
Neat.’s Mission
Neat.’s mission is to protect the planet by creating simple and effective solutions that inspire people to make more sustainable choices. Through its innovative approach to cleaning products, Neat. aims to empower consumers to reduce their environmental impact without compromising on quality or convenience.
Strengths
• Verified Commitment: As a B Corp, Neat. is independently certified to meet high social and environmental standards.
• Eco-Friendly Design: Refillable, plant-based products and recyclable packaging minimize waste and encourage sustainable habits.
• Cruelty-Free Guarantee: No animal testing is involved, appealing to ethical and conscientious consumers.
• Transparency: Neat. is clear about its ingredients and materials, avoiding harmful chemicals and promoting safety.
• Collaborative Practices: The brand partners with suppliers who share its values, ensuring ethical consistency throughout its production process.
Room to Improve
• Limited Scope: While Neat. excels in environmental sustainability, there is limited information available about its social initiatives, such as community impact programs.
Conclusion
Neat. stands out as an ethical and sustainable brand in the cleaning industry. Its B Corp certification is a testament to its commitment to responsible practices, from reducing plastic waste to ensuring cruelty-free products and using safe, plant-based ingredients. While there is room to expand its community engagement efforts and supply chain transparency, Neat.’s focus on sustainability and social responsibility makes it a trustworthy and impactful choice for eco-conscious consumers. By inspiring sustainable behaviour through its innovative product design and ethical values, Neat. truly lives up to its mission of protecting the planet.
Founded in 2022 by Ryan McSorley and Melissa Murdoch, Neat. is on a mission to help protect our planet by creating simple and effective solutions that inspire everyone to make more sustainable choices:
"We believe that people and the planet deserve better. We’re here to help protect our planet by creating simple and beautiful solutions that inspire everyone to make sustainable choices. We do this by making beautiful cleaning products that perform brilliantly and cut down on waste."
What Kate says:
"I'm a big fan of Neat. cleaning products because they completely eliminate the use of single-use plastic, which is a major issue for our planet. Instead, they offer refillable spray bottles made entirely from recycled aluminium and cleaning concentrates that come in small glass containers. Both aluminium glass are infinitely recyclable without any decrease in quality, so a fantastic choice of materials by neat for packaging.The actual cleaning product are concentrated refills that are created using plant-based ingredients and are free from harmful chemicals such as dyes, parabens, phosphates, ammonia, chlorine bleach, and sulphates. This makes them safe for me and my family to use, and it's also better for the environment."
