The story behind Good & Proper Tea
DOING THINGS PROPERLY
OUT AND ABOUT
Shop Good & Proper Tea at Green Tulip
Why I Love Good & Proper Tea
Charity
Green Tulip Founder
GOOD & PROPER TEA
With skinny lattes and frappucinos-to-go dominating British high streets for over a decade, founder Emilie Holmes was frustrated with the poor quality of tea in London, and finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, and 372 backers made her dream come true!
From day one Emilie decided sustainability would be the core of her business, so came up with the company name as an ode to 'doing things properly'- by the planet and by the people. Her focus on getting things right sometimes meant it took a little bit longer, carefully sourcing tea from trusted farms and co-operatives around the world who share the same values of quality, sustainability and social responsibility.
So in Shoreditch on 3rd December 2012, the first cup of Good & Proper whole leaf tea was brewed. Today, the Brand has its own HQ in SE London which is exclusively powered by renewable energy. Thanks to the support of the Brand's many wonderful customers, friends, partners and suppliers, the business has become a fast-growing network of cafe and restaurant partners – and of course the van lives on too! Each of the 372 crowdfunder names are still displayed proudly on the back window of that van, which the backers affectionately named Watson!
Despite continued growth, you may spot Watson enjoying the summer months out in the muddy fields of festivals and garden parties, offering fellow tea-drinkers the same quality experience that Emilie's coffee-junkie friends have been enjoying for years!!
I love that the driver for Good & Proper was about showing coffee fans that tea can be elevated to an 'experience' too - after all it is still the nation's favourite drink! That is also the reason why, as a tea drinker myself, we stock some wonderful tea brands here at Green Tulip :)
Charity
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I bought this for my daughter’s birthday. I love the colour and the design of hummingbird’s on the make-up bag is stunning.
A really different but fabulous scarf, bought to wear with black dress for accent colour but can be used with so many more colours. Easy to order and delivery when promised. Thank you to all at Green Tulip
Great company for their selection of eco products. Items of quality, well packaged and quick delivery.Excellent.
I bought my friend’s secret Santa gift from here and everything was perfect - the package was ordered and arrived within the stated time, the packaging was eco friendly and the products were just fantastic. I love that this company is doing something ethical, quietly and without a fuss but that it does it to the absolute best of its ability and exactly what you’d expect. Plus from looking at the website it’s a team of dedicated and fabulous women (and Lola the dog!) who are committed to what they do.
I’d definitely recommend and will be ordering again!
