GOOD & PROPER TEA
With skinny lattes and frappucinos-to-go dominating British high streets for over a decade, founder Emilie Holmes was frustrated with the poor quality of tea in London, and finally decided to do something about it. With plans to convert a 1974 Citroën-H van into a mobile tea bar, she took the idea to crowdfunding platform Kickstarter, and 372 backers made her dream come true!
From day one Emilie decided sustainability would be the core of her business, so came up with the company name as an ode to 'doing things properly'- by the planet and by the people. Her focus on getting things right sometimes meant it took a little bit longer, carefully sourcing tea from trusted farms and co-operatives around the world who share the same values of quality, sustainability and social responsibility.
So in Shoreditch on 3rd December 2012, the first cup of Good & Proper whole leaf tea was brewed. Today, the Brand has its own HQ in SE London which is exclusively powered by renewable energy. Thanks to the support of the Brand's many wonderful customers, friends, partners and suppliers, the business has become a fast-growing network of cafe and restaurant partners – and of course the van lives on too! Each of the 372 crowdfunder names are still displayed proudly on the back window of that van, which the backers affectionately named Watson!
Despite continued growth, you may spot Watson enjoying the summer months out in the muddy fields of festivals and garden parties, offering fellow tea-drinkers the same quality experience that Emilie's coffee-junkie friends have been enjoying for years!!
I love that the driver for Good & Proper was about showing coffee fans that tea can be elevated to an 'experience' too - after all it is still the nation's favourite drink! That is also the reason why, as a tea drinker myself, we stock some wonderful tea brands here at Green Tulip :)
Charity Green Tulip Founder
I bought some lovely pressies for my nieces. Great selection, fair priced and good to know ethically sourced.
Had a good experience from this independent retailer. Straightforward purchasing, prompt delivery, and all items were beautifully and sustainably gift wrapped. Will be using them again!
I purchased a few gifts for a friend who had just had a baby. I bought her newborn the Baby Threads Bunny Comforter and the Bird & Kitten Teethers. I also bought the Panda Organic Bath Mitt for the baby's big brother. The gifts arrived promptly, were beautiful and of great quality. My friend loved them. My kids are all grown up but I will be back as soon as I have any grandchildren!
Can’t express enough the quality of the baskets I ordered. Excellent communication and delivery. Won’t hesitate to order other items.
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