Alix rebranded to FieldDay Ireland in April 2017. The name pays homage to the brand’s Irish roots and the rolling green fields and overgrown lanes surrounding its converted mushroom factory near Saintfield, County Down. The new brand name also tied in nicely with the launch of Field Apothecary, FieldDay’s design-led range of six essential oil-based, luxury soy wax candles. From the very onset, there's been more to FieldDay than just vegan candles and fragrances. That's why it teamed up with Ulster Wildlife to support local wildlife conservation efforts.